The Mechanics of Lead Maximization - Lead Max Theory

To understand Lead Maximization, one must first understand what we like to call the mechanical economy of lead maximization. Or, if you prefer, Lead Maximization Theory (on which this paper is based). Essentially, the mechanical economy of lead maximization is a set of truisms. Similar to Geometry Theorems, Lead Max Theorems define a set of assumptions and then a corresponding equation and diagram demonstrating the relationships between variables. For most of us, it has been a while since having to struggle with geometry. We pretty much hated the subject and, like many, have tried our best to suppress the awful experience of having to learn about Pythagoras. Nonetheless, we’ll go slowly, because there is a real, tangible, and meaningful application for anyone with a website.

Lead Capture Ratio is the amount of traffic your site must receive in order to generate one lead. For example, if you receive on lead for every 238 visitors, your Lead Capture Ratio would be 238:1 (or .42%)

For every 238 hits to our site, we capture one lead (or receive a website inquiry).

When people are looking to get more leads, they typically default to their intuitive sense that; all things being equal, the more traffic that a given site gets (i.e. the more “hits” it receives), the more leads the site will generate.

The mechanics of why this is true are represented below. As traffic goes up, leads go up as well - Even when the Lead Capture Ratio remains the same. So, if we double the traffic to our site to 776 hits, the site will generate, on average, 2 leads instead of one. If we triple the traffic, we will receive 3 leads, and so on.