Lead Max & Your Web ROI - Lead Maximization Applied

Lead Maximization in Action

In light of the Goal, it is important to stress that the “art” and “science” of Lead Maximization is only recommended when it makes sense to apply it. And by that we mean, if there is an activity that offers a higher ROI than that offered by applying the principles of Lead Maximization Theory, by all means we would urge you to do that (whatever that may be) first! This is because adherence to the Goal means that we are obligated to pursue those activities which yield the greatest net profit.

Lead Maximization is never applied in a vacuum. It should be applied only when it makes good sense to do so – and when the context is right (i.e. your budget, the disposition of your site, your other web initiatives, your overall business initiatives, print initiatives, your personnel, advertising initiatives, SEO and PPC). What we will say is this: it is exceedingly rare to find a Client who cannot benefit immensely from applying Lead Maximization best practices.

It is best to start with baby steps when approaching any new subject. So, here is a mini-list of things you can do to increase your web ROI:

Basic Tactics: Driving More Site Traffic Through Cross-Promotion

It is essential to ensure you are cross-promoting your web site properly through existing advertising/marketing channels. It cannot be said emphatically enough: there is no reason whatsoever to spend additional capital driving more traffic to your site with SEO or PPC if you have not already taken some very rudimentary (and more-or-less free) steps to ensure your site is touted in your existing advertising outlays.
Learn More About Driving More Site Traffic Through Cross-Promotion

Intermediate Tactics: Improving Your Sales Conversion through
Proper Lead Management

Maximizing the sales conversion percentage of your existing stream of internet leads is essential to implementing a successful Lead Maximization Strategy.
Learn More About Improving Your Sales Conversion through Proper Lead Management

Advanced Tactics: Increasing Your Lead Capture Ratio through
On-Site Lead Capture Optimization (LC0):

Once you have 1) ensured that you have done what you can to cross-promote the web site to its fullest, and 2) increased your closing percentage from existing leads from your site, it is time to turn your attention toward gleaning more leads from your web site through a process known as Lead Capture Optimization (LCO).
Learn More About Increasing Your Lead Capture Ratio through On-Site Lead Capture Optimization

Advanced Tactics: Driving Site Traffic through Search Engine Marketing (SEM)

Search Engine Marketing incorporates all aspects of building a web site's exposure on the search engines. This includes both “Organic Ranking” and “Pay-Per-Click” advertising. Organic Ranking is achieved through Search Engine Optimization (SEO) to achieve natural positioning in the search result pages (SERP’s). Pay-Per-Click (PPC) advertising refers to the ‘sponsored-links’ fields of the search pages, which enable anyone to purchase clicks/traffic, with front page ad exposure, for any keyword.
Learn More About Driving Site Traffic Through Search Engine Marketing (SEM)

Advanced Techniques: Lead Management/Handling/Flow, CRM, and Data Mining

This is a humongous topic in and of itself. For the sake of brevity, we acknowledge it here insofar as it plays an integral part in your overall profitability.