From time to time, we have some pretty decent ideas relating to things web.
Occasionally, we put those thoughts to “paper” so as to be able to share these thoughts with other people.
Two such Publications include:
Lead Maximization Theory (Collins) is a relatively short treatise on the proper way to look at web marketing in general. It was written in response to some really common misconceptions that companies and decision-makers often “buy into” vis a vis how to measure the effectiveness of their web marketing that can find them spinning their wheels and wasting a lot of money over.
eProfitability (Shore, Collins, Verre) is a tome written with C-Level Executives in mind. Especially those who often find they have other responsibilities outside of web – but still have to know enough about web in order to be viable in the marketplace and make good decisions as it relates to marketing their business online.
eProfitability is available in hard copy on Amazon, but we have made it available in its entirety on this site as well. We are told it is a real decent read and some even claim it does a spectacular job as a sleep aide for those seeking an natural alternative to pharmaceutical-grade sleep enhancers. Who knew?