Search Engine Marketing (SEM) incorporates all aspects of building a web site’s exposure in the search engines.
This includes both “Organic Ranking” (SEO) and “Pay-Per-Click” advertising.
On-site Search Engine Optimization
Paid ads on Google, Bing, Yahoo!
Fixing & Optimizing Search Efforts
SEO refers to efforts made to acquire & enhance natural (ie. Organic, non-paid) positioning in the search result pages (SERP’s). On-site work covers everything from structural content silos to meta descriptions to proper canonical-ization of URLs and robust, optimized content-writing.
PPC advertising refers to managing ‘sponsored-links’ ads on search results pages, PPC enables anyone to purchase clicks/traffic, with front page ad exposure, for any keyword. A lot of companies claim to know how to “do PPC.” But very few know how to do it effectively or properly.
SunAnt is a search engine marketing company with a track record of success. We do a lot of PPC and SEO “reclamation” work: that is, taking over accounts that are languishing and fixing what other vendors have messed up. You’d be shocked at how little many self-proclaimed experts know and how much money is being wasted on poorly-managed efforts.
Off-Site SEO refers to efforts made to acquire & enhance natural search profile via inbound link strategies. When done properly the upside benefit is extremely high… but when done improperly, the downside can be crippling. Perhaps the most difficult of the Interactive Disciplines.
Writing effective web copy is a very common stumbling block for Clients. The real trick is to write copy that speaks to both audiences: the Human audience and the Algorithms (search engines). Copy has to be optimized for both. And that ain’t easy. We can help!
Effective SEO and PPC efforts depend on excellent research and analysis. Understanding the web marketplace and how searchers actually search for a given product or service is the only way to determine where opportunities exists and how best to exploit them to maximum Client benefit.