Fortunately, SunAnt has a ton of experience taking over languishing campaigns and making them profitable.
Here are some typical scenarios we hear from Prospective Clients:
“We are paying way too much for our PPC efforts” scenario:
This is an interesting scenario in that what is typically meant is that the return for the investment dollar outlay is not what the Client had expected.
In many cases, the Client senses that their current PPC vendor is running their PPC campaigns on “auto-pilot” or that there is no ongoing, proactive PPC optimization taking place.
Unfortunately, many “digital agencies” know just enough to spend your money, but far too little regarding how to optimize your PPC ROI. On the other hand, in some cases Clients do possess unrealistic expectations. In either case, it is not unusual for SunAnt to be engaged to audit an existing PPC effort. During these audits, we can quickly discern what has been done, what progress has been made, and what amount of actual account management has been taking place. In most cases, we do in fact find that the current PPC vendor is in over their head. Many companies say they “do PPC”, but very few actually know anything beyond how to set-up a campaign… let alone how to go about continually-improving their Client’s ROI on PPC dollars spent. What we can’t do is get back the money your current vendor has wasted learning on the job.
“I don’t think our current PPC vendor knows what they are doing” scenario:
If you really do suspect your PPC vendor is learning on your dime or does not possess the PPC expertise they may have claimed or is more interested in cashing their management fee than looking out for you, then it is usually a good time to get an audit conducted.
We do objective audits of other web vendors’ work more and more often these days. More often than most might think.
What we can determine quite quickly is the level of expertise of your current vendor, the best practices that have been applied, the best practices that are not being followed, areas that call for immediate remedy, areas that are being overlooked or neglected, the actual daily, weekly, and monthly attention your PPC Management vendor is providing, and what should be done about it.
“I had this site search engine optimized, but the results are poor” scenario:
Often times, like PPC, “experts” are not in fact experts. But sometimes Clients are impatient. Sometimes it is a combination of these two things that causes for a disgruntled Client. In any case, it usually takes very little for us to determine whether an SEO Ace has been consulted on a site and whether the site is actually optimized or Optimized or OPTIMIZED.
If you are unsure of where you stand vis a vis the competition and vis a vis SEO best practices, let us know and we can tell you definitively whether you are in good hands or whether your vendor is in over their head.