evolution of the orion group logo

It may be time to evaluate your main identity, better known as your Logo!

It can seem like some labor to get a logo project going but it’s worth it. Your logo is a representation of your business i.e. the face of your brand, what you do, who you are, why you do it. Is your logo up to the challenge of promoting you and your company to the world on this fantastic medium that is the Internet? Wikipedia says that a logo is “a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.” Logos are either purely graphic (symbols/icons), or are composed of the name of the organization. In ancient Greek logo was originally a word meaning “a ground”, “a plea”, “an opinion”, “an expectation”, “word,” “speech,” “account,” “reason”.

If you look around on the web or the world itself there are these types of logos everywhere. They are used to brand websites, products and even individuals. One look on Twitter or Facebook and you can see all types of symbols representing the people behind the posts, or tweets. I have seen folks using Curly from the Three Stooges to caricatures to standard default images provided by Apple, Microsoft or Skype. Don’t kid yourself, these all say something about who you are, look for yourself.

We have looked at our own identity and revised it over the past 15 or so years.

orion group logo history

A short history of the Orion Group logo identity over a 15 year period

But how does this apply to how you present your business?

Your symbol should reinforce the quality that your business deserves. Being a student of logo design for many years, and as a web developer at the Orion Group, I believe that the identity of a business is of primary importance. We would love to place your logo on the top of your new website, but it often holds up the web development itself. We can take the time to craft the perfect symbol with time to spare.

Taking the time to create elements, choose colors and work the logo into the web design and this isn’t even the only consideration. We are also concerned about how the symbol works on a business card, letterhead, banner on the street, or even an embroidered polo shirt or baseball cap. All of these things can promote your brand too.

Whether you are a brand new start-up or a century old institution, consider a logo update or an entirely new design. Here at the Orion Group we can unleash the full branding power or your new or improved identity and make it fly. So join the Evolution!

Orion Group is your one-stop shop for your business or organization to get on the web. We are a knowledgeable Milwaukee WordPress Developer, with a portfolio of satisfied customers. Perhaps you already have a website, and it just needs to be updated with a new design or some improved functionality. Talk with us, and we’ll show you what we can do for you!