PAY-PER-CLICK (PPC) ADVERTISING
Effective advertising strategies to get you leads!
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PPC (Google’s “AdWords” and Yahoo’s “Sponsored Search” systems, etc.) is the Search Engine’s way of leveling the playing field, and generating a sizeable income in the process. It is in fact, Google’s only source of income.”
More PPC information:
Costs are accrued on a per click basis, as the name implies – not on a pay per display basis, as banner ads usually are. One click through might cost the advertiser $0.10 or $30.00, it primarily depends on how much the competition is willing to spend. This does not mean you have to spend yourself into the poor house to get results. The engines offer customizable restraints into the system so that daily spending limits can be set for each ad group and campaign, to fit any budget. Keep in mind though, there are other factors involved with how the SE’s determine the cost of a click through.
Our PPC Management Services Include:
PPC Management is something we do and do very well. Whether you’re selling women’s health products or insurance policies, drug rehabilitation services or school enrollments, we can ensure your large or small PPC outlay is achieving maximum benefit.
Lots of shops claim to know how to “do PPC”. But unfortunately all they know how to do is set up a PPC account and set it to autopilot. We know this is so because a lot of our business comes from taking over poorly performing PPC Accounts only to find the initial agency had no idea what they were doing. To us, it is a crime to keep billing a Client month over month for “services” that amount to grave disservices.
Don’t fret… we’ve been asked to take over super-massive PPC accounts mid-stream many times. If you or your current vendor are overwhelmed, we can assist.
- Only target keywords your website content can support
- While being in the first position can be important, it is often not cost effective
- Negative keywords are extremely important for weeding out irrelevant traffic
- Long tail/obscure keywords can be extremely effective at driving quality traffic & minimizing click through costs
An often overlooked value of running a PPC campaign is that it can be the best approach for determining keyword effectiveness and ranking strategies for SEO. Knowing that “Manhattan Real Estate” is not the same as “Manhattan Townhomes for Sale”, figuring out which is more relevant to your target audience, in addition to know which will be easier to target, can be of critical importance. PPC lets you find out within weeks what that difference will be, before committing to a long and expensive SEO process. Test the market with PPC before engaging in SEO. Within a few days, anyone can have a top positioned marketing campaign underway.
Hours: 7:30am – 4:30am
Have a project you’re interested
in discussing with us?
in discussing with us?
Give us a call or stop by, we’d love to talk!
13105 W. Bluemound Rd, Suite #250, Brookfield, WI 53005. (262) 641-2613