It has become more important these days to have a company’s official NAP (name, address, phone number) info displayed on her website correctly. The major search engines are drawing NAP data from a large variety of sources these days, such as the major data aggregators, internet yellow pages (IYPs) or even a business’ own website ‘contact us’ page.

These online business directory listings that link to a business’ website are acting as ‘citations’, which are a ranking factor in SEO these days. Having uniform listings will ensure that these citations don’t feed search engines mixed signals.

Uniform NAP Listings

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How Major Data Aggregators Feed IYPs & Google Places –

When inserting NAP data on a website, preferably in the new ‘Schema format’, the extra step should be taken to verify that the info is being inserted is uniform across the Internet. (For example: does the NAP info you are putting on the website match the your Google Places and Yellow Page listings?)If you notice an uniformity issue with your NAP info online, SunAnt has the ability to submit updated data to the largest data aggregating organizations in North America to help you to distribute that corrected data to hundreds of online sources via their data feeds. This ‘corrected’ data stream sent out from the top data aggregators (such as InfoGroup, Acxiom, and Localeze) helps to ensure uniform listings throughout the Internet and disseminate that correct info to websites such as on Google+ Local, Bing Local, Four Square, IYP websites (such as Yellow Pages, Super Pages, City Search, Yelp, Insider Pages, Yellow Book, etc.), Manta, Merchant Circle and Facebook to name just a few.

There is Hope!

As a client of ours, if you have suffered the pain of having your personal contact information or home address published in an online business directory, there is hope for you. Using our data aggregator correction services, we can help to get your personal phone / home address info removed from the major directories. Also, if you have recently moved business locations and wonder when all the online directories will update your info, you should take an active approach by getting the information corrected from the largest sources online.

You should contact us now about our online NAP correction services!

If you would like help fixing your online business listings, please call Matt at (262) 641-2613 or fill out our Client NAP Info Request form, and we will perform an audit of your online business listings across all the various Internet Yellow Page Directories (IYP) and the major data aggregators. We will help you determine what needs to be corrected. Remember, for search engine optimization purposes, it is important to maintain accurate Name, Address, & Phone information (NAP) online!