As an Internet marketing firm in the Milwaukee area, we believe it is important to stay on top of the latest trends in advertising technology. The other month I started along the path toward becoming re-certified as a Google Adwords Professional. My certification was coming to an end from the previous year, so I took “Google Advertising Fundamentals Exam” and passed with flying colors.

Today I also took the “Google Reporting & Analytics Advanced Exam” which completes the requires to maintain certification as an advertising professional.

I have also been studying topics like canonical URLs, duplicate content errors, and proper titles and met tags