This news will be important mostly to owners of low-quality websites. What’s considered “low quality”? Well, according to Google, and I have to say I agree, it is a site that provides little value for the user, and that “copy content from other websites or sites that are just not very useful.”

Google has declared their new and refined mission: “to give people the most relevant answers to their queries as quickly as possible.” That’s a noble cause in my opinion. I feel this recent change will only better serve the searching masses, which means finding what you’re looking for faster!

Google, on their official blog today, states that this is “a pretty big algorithmic improvement” to their rankings. They say that it will noticeably impact almost 12% of searches, however, at this time, the change has only been implemented within USA and it is planned to be rolled out in other countries later this year.

In this effort “to reduce rankings for low-quality sites”, as Google says, the are fairly confident that it is “important for high-quality sites to be rewarded.”  And that’s exactly what they think this change does.

Here’s the details… Google plans on giving better rankings for sites that contain “original content and information such as research, in-depth reports, thoughtful analysis.”

Google tends to believe that this change will sit well with most website searchers and Internet users. They say that they are continuing to work on more updates that will “substantially improve the quality of the pages” in their results.