Google Gets Social with Search

Google has recently made some significant changes to its algorithm. What does this mean for you? You are now able to stay more connected with your social circle and help protect your embarrassing social profiles from co-workers and clients. Google first introduced Google social search in 2009 and has steadily improved ever since. Now, there are three ways Google has vastly improved their social search that will keep you more connected with others in your social circle.

1.) Social search results will now be mixed throughout your search results, instead just at the bottom like they were previously.

2.) Added notes from people in your social circle that have shared something that you are looking for. For example, if your friend tweeted that they’re going to the royal wedding and you were looking for info on it, their results would show up with a note and their picture.

3.) More control over connecting accounts. You are now able to connect accounts privately in your Google account if you don’t want your co-workers to know your Twitter screenname is @iheartladygaga.

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How to Keep Visitors on Your Website

What do you know about your website visitors? Are they sticking around and making purchases or are they are leaving your site right away? Our latest blog post, “11 ways to improve your bounce rate today” covers ways that will help you to improve the time visitors spend on your site in order to increase the chance of a conversion.

What is bounce rate exactly?

Google Analytics expert, Avinash Kaushik, sums it up like this: I Came, I Puked, I Left. Bounce rate is the percent of visitors who leave your website without taking any action. It is only one piece of the puzzle. There are other metrics to look at, including the average length of time visitors stay on your website and the average number of pages that they view per visit.

Click here to read more

 

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Our Newest Team Member

rachel howe

We are happy to introduce Rachel Howe, our newest team member to the group. Rachel will be working as an internet marketing analyst and helping us with our clients’ SEO projects and other various tasks.

Rachel is currently finishing her degree in marketing and working towards a career that involves everything from SEO and web analytics, to digital media marketing.