The other day I was taking a look at a website that Google made to showcase their Google Ads product. I was impressed with how Google had organized their content and seemed to understand exactly what visitors would be looking for.
The screenshots I’ve included show my thoughts (in red) behind Google’s design:
Make it easier for your website visitors to browse your website. This is easy if you can identify in the design process, what people are looking for the most and leading the website visitors to content that is specific to there needs. I hope you can use the information in this example on your own website!