hal 9000 300x300 Despite ongoing refinements in search engine algorithms, keywords are still important to your website’s rankings. Knowing what keywords your site already ranks for gives you a better understanding of how your target audience searches and which pages need tweaking to draw more traffic.

Several tools and techniques are available to help you find the keywords for which your site is ranking, allowing you to optimize your SEO (Search Engine Optimization) efforts and achieve your goals.

Check Google for Organic Search Terms

Google Search Console is a powerful tool for keyword analysis. If your site has been verified for a significant amount of time, you should be able to pull up comprehensive data relating to the keywords people are using to find your pages.

You can look at clicks, impressions, click-through rates and positions for the most popular keywords associated with your site and compare different keywords to see how they perform in relation to each other.

Review Inbound Link Text

Google Search Console also shows you the anchor text used to link to various pages on your site. Although these don’t represent ranking keywords, the list gives you a good idea of what terms other people feel are relevant to your content. Optimizing pages for terms appearing repeatedly in anchor text could have potential benefits for SEO.

Utilize Online Tools

Aside from Google Search Console, many other online tools exist to point you toward the best keywords for your optimization efforts:

Some options require a small investment to take full advantage of the features, but if the result is increased traffic, more click-throughs and a higher ROI, the fees pay for themselves. Having these tools at your disposal brings greater diversity to your keyword research and can reveal terms for which you hadn’t previously thought to optimize.

Not All Searches are Created Equal

Optimizing pages based on keyword analysis can do a lot to boost your site in search rankings, but several factors make it less than ideal as a standalone SEO strategy. This is the Age of Personalized Search. Users in different countries and on different devices get different results for the same keyword phrases, and being logged in to Google also changes what appears when compared to being logged out. Even the type of web browser can influence the results being delivered.

With this in mind, continue tracking keyword rankings and making adjustments. Factors that can trip up your marketing will always exist, but a strong keyword strategy continues to be an integral part of the SEO equation. When you’re familiar with how your audience finds your site, you will have a better chance of ranking well in SERPs (Search Engine Result Pages), increasing site traffic and gathering the quality leads you need to stay ahead of competitors.

“What Keywords Do I Rank For?” is an important internet marketing question. We can help you with keyword research and analysis to help you find those keywords that can make your website perform better. Our Strategic Keyword Implementation services will get the keywords that you want ranking higher. Give the Marketeers at SunAnt a call at 262-641-2613 to become more visible on the web.

Photo by Alberto Racatumba from Flickr using Creative Commons license.