Project Description

The Detroit Radio Advertising Group (affectionately known as D.R.A.G.) is comprised of all the local radio stations, all the national representatives of radio with its primary purpose to sell radio. From one side of the dial to the other, Detroit radio is dynamic!

What we did:

  • Completely new build, replacing a very dated website
  • Worked closely with Client to convey DRAG’s message properly
  • Re-tooled how Radio Station affiliates are displayed

We make up the Detroit Radio market, 29 radio stations. We connected with Matt and Heather through a mutual friend. After seeing some of their previous work and a proposal, came to an agreement to have them completely rebuild our ancient site. Their ability to communicate in terms we could understand, their response time to our concerns, their professionalism from start to finish, and the finished product we all exceptional but took a back seat to the way they were able to make it seem as if we were their only client and our smallest concern was their top priority. With their personalities and work ethic, they would be successful with whatever their endeavor.

John Ballard, President, COO, Detroit Radio Advertising Group
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