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9 Signs that You Need a New Website

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lingscars, see #6

In general, the lifespan of a website is really only about two or three years. An older website might still work but it could be brought up to date with better functionality, a better design and a better user experience. A new website that looks current shows customers that a company is young, fresh, innovative, strong, and up to date with the latest technology.

Here are nine signs that your website needs updating:

1. The website is older than 3 years. This is a pretty obvious one, since in the span of 3 years a lot happens in technology. New operating systems and browser versions are released, and cool website techniques are developed all the time. After three years, your website may not work correctly on newer browsers and phones, use your company’s old color scheme before you re-branded, and just look out of date in general. Continue reading

Can Customer Reviews Increase Marketing Results in Online Search?

four and a half stars 300x56You’ve heard online reviews are important for your business, but just how much power do they really have? For a marketing strategy to be worth your time, it needs to generate traffic, conversions and strong customer relationships. Customer reviews can have a positive impact on all three if you understand how to incorporate them into your search engine marketing.

Customer Reviews as a Marketing Strategy

Imagine walking into a store or visiting a website at without any prior knowledge of the business versus seeking out a brand your friends love. The way you view the company will be more favorable if you approach it with the expectation of having a good experience. Perhaps because of this, 88 percent of customer trust online reviews as much as personal endorsements, and 90 percent seek out reviews before going to a business. Companies without reviews are likely to get overlooked in favor of those collecting consistent consumer feedback. Continue reading

Starting Inbound Marketing

inbound marketing word cloud on blackboard 300x200Is there something missing in your marketing strategies? Do you feel like the old ways of print advertising and even advertising online through Facebook and other venues is useless?

Well, I’m here to tell you marketing doesn’t work as well as you think anymore. Times have changed. People aren’t looking to be sold anymore. They aren’t looking to have people call them on the phone and sell them a product. Those things are all becoming less useful and marketers and salespeople are being shut down more than ever. Here is where the concept of Inbound Marketing comes in. Continue reading

Post-Launch Checklist for Website Success – Part 3

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You need to switch to HTTPS

Continuing onward with this series, How accessible and secure is your new website? Both areas are important for user experience and site performance. If you didn’t address these necessities during your initial launch, it’s time to take stock and make fixes before problems arise:

1. Strengthen Security

Your web host should have some security measures in place, but you need to establish your own if you want maximum protection from hackers. Start by making sure all passwords are strong and include numbers, letters and at least one symbol. Install and run antivirus, anti-malware and anti-spyware programs, and set up a firewall to keep data safe. Switching from HTTP to HTTPS, which we highly recommend you do, adds another layer of security and may have the additional benefit of boosting your Google search ranking. Continue reading

Post-Launch Checklist for Website Success – Part 2

website being built 300x214As seen in Part 1, establishing and streamlining your website gives you a solid foundation from which to grow. Successful sites employ dynamic tactics for drawing visitors, encouraging interactions and staying visible to search engines. Optimize your site and start boosting traffic with these five tactics.

1. Be Creative with Content

Consistently posting fresh content brings search engine robots to your site on a regular basis. If your site is a news portal or blog, you’ve probably already established a posting schedule. However, business sites also need new content, so consider starting a blog or vlog. You can make posts yourself, include contributions from employees or invite others in the industry to post. Continually update old content to reflect the latest information and trends so that your site is always active. Continue reading

A Post-Launch Checklist for Website Success

mynewwebsite 300x44You’ve poured hours of time into designing your website and got through the official launch without a hitch, so now you’re ready to sit back and relax while it works for you. However, there’s no such thing as “set it and forget it” if you want to maximize website performance and increase traffic. Diligent webmasters constantly monitor, update and make changes to improve user experience.

Use this checklist to streamline your website, make it more attractive to search engines and ensure users stick around long enough to engage and convert.

1. Proofread

You should have checked your website for mistakes at least once before going live, but it never hurts to do it again. Look for misspellings, incorrect prices and errors in contact information while ensuring ensure keywords flow naturally in text and double-checking for links leading to the wrong pages. Continue reading

Get on Top in 2017: 4 SEO Tips for Maximum Website Visibility

seo triangle 300x290Have you ever felt as though you’re being swept away by a river of ever-changing search engine optimization (SEO) algorithms? Although Google does seem fond of shaking things up for webmasters, there are some basic “rules” you can follow to push your website closer to the top of search engine results pages and bring in more visitors.

If you’re ready to attain better visibility for your site in 2017, try these four SEO tips to dominate search results on both desktop and mobile devices:

1. Streamline Your Offerings

More mobile searches performed by increasingly tech-savvy audiences make speedy websites a must. It’s time to update the way you serve visitors by stripping away unnecessary content and optimizing every page to load as quickly as possible. Today’s users consume videos and images much more readily than blocks of text. Save lengthy “pillar” content for your blog, focusing instead on “bite-sized” content delivered in formats suitable for viewing on the go.

Don’t forget to change your website to https, if you haven’t already. Google is giving a boost to sites which improve their website security. Continue reading

Securing Your Place in Google Rankings with HTTPS/SSL

website not secure 300x145Improving Google search rank is an ongoing quest for webmasters and business owners. Higher ranking in SERPS means more impressions, more click-throughs and more potential for conversions.

Google’s algorithms are in a constant state of fluctuation, making it difficult to stay on top of the latest trends. The introduction of the “HTTPS Everywhere” concept in 2014 changed ranking signals yet again, making many people wonder if implementing security protocols is necessary to continue enjoying high visibility. Continue reading

Is Your Domain Renewal Notice Really a Scam?

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click to enlarge this fake notice

If you have a website for your company or personal brand, you likely purchased a distinctive domain. When the time comes to renew, an email from the registrar should show up in your inbox, alerting you to take action before the domain expires. But what about notifications from companies you don’t recognize? This happens more often than you might imagine. Such emails are often part of phishing scams and sent by third parties hoping to gain access to your login credentials and hijack your domain.

Although phishing emails have been around for a long time, many people still fall victim to malicious schemes. These four red flags can help you spot a fake domain renewal notice: Continue reading

How To Lower Your Website’s Bounce Rate

bounce rate 300x130No matter what changes and innovations may shape the online world, a well-developed website will always play a pivotal role in internet marketing. Your website doesn’t need to follow any specific structure or format, except the one that best tells the story of why you ask for your visitors’ attention.

Therefore, your site’s primary objective (besides increased conversions/ profits, of course) should center around engaging your audience. Give them a reason to spend more time on your site. How easily do the most pertinent ideas and information resonate with visitors? How much of a chore is it for the visitor to weed through technical information? You should take these user experience issues into consideration as part of your effort to lower your site’s bounce rate.

A ‘bounce rate’ refers to the portion of site visitors that leave a site without responding to a call to action. “Bounce rate is the percentage of single page visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further.” When a searcher visits a site, they anticipate that your site will fulfill their objectives without too much strain. How you present your site’s content, both in design and organization, can make all the difference. Continue reading