How To Lower Your Website’s Bounce Rate

Google Analytics bounce rate chartNo matter what changes and innovations may shape the online world, a well-developed website will always play a pivotal role in internet marketing. Your website doesn’t need to follow any specific structure or format, except the one that best tells the story of why you ask for your visitors’ attention.

Therefore, your site’s primary objective (besides increased conversions/ profits, of course) should center around engaging your audience. Give them a reason to spend more time on your site. How easily do the most pertinent ideas and information resonate with visitors? How much of a chore is it for the visitor to weed through technical information? You should take these user experience issues into consideration as part of your effort to lower your site’s bounce rate.

A ‘bounce rate’ refers to the portion of site visitors that leave a site without responding to a call to action. “Bounce rate is the percentage of single page visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further.” When a searcher visits a site, they anticipate that your site will fulfill their objectives without too much strain. How you present your site’s content, both in design and organization, can make all the difference. Continue reading

New Offices

We are excited to announce we have successfully moved into our new offices.

We would love to report that the trek was arduous and difficult… but, alas, it was incredibly easy.

We moved less than a half mile away from our long-time haunts in Elm Grove to our new home in Brookfield.

Our new office is located here:

Items of note that made the move without issue:

  • The fake plastic plants
  • Machines
  • Microwave
  • Paper products
  • CJ “the Model Employee” Lewis

Items of note that moved over in more-or-less okay disposition:

  • Our giant wall decals
  • Matt

Anyway, should you like to come visit, please feel free.


SunAnt Interactive acquires Orion Group LLC of Sussex, WI


Bots Never Sleep

Elm Grove, Wisconsin – January 4, 2017 – SunAnt Interactive, a Website Development and Internet Marketing company located in Elm Grove, WI, has acquired Orion Group LLC of Sussex, WI.

“We are extremely excited to welcome the Orion family of clients into the SunAnt fold.” Says Matt Collins, General Manager of SunAnt Interactive. “When we identified the opportunity with Orion, we definitely saw a perfect fit. Adding over 330 clients to our roster, along with several key personnel from Orion, not only increases our market share significantly, but also reinforces our commitment to providing the best client experience possible in our industry. It really was a ‘no brainer’ from a business standpoint.”

SunAnt Interactive has been servicing web development, hosting, and internet marketing clients since 2009. When asked what the future holds for SunAnt, Damon Padovano, SunAnt’s ITO responds, “We have grown through a 100% referral model to this point. We will continue to demonstrate how doing great work in an ethical fashion never goes out of style.”


Matt Collins
13416 Watertown Plank Rd.,
Elm Grove, WI 53122
Ph: 262-641-2613


JPEG vs. GIF vs. PNG: Which Image Format is Best for the Web?

The format you choose for images on your website affects appearance, file size and page load times. To design an attractive site with smooth functionality, it’s important to use the right format for each application.

JPEG, GIF and PNG are some of the most common image file extensions on the web. Each has advantages and drawbacks, and knowing which to choose can make a big difference in how your website looks to visitors. Continue reading

Comprehensive Analysis: Assessing Your Website for Effective SEO

effective SEO

Effective SEO has many parts

Performing regular audits of your website is essential if you want to ensure that your SEO efforts are paying off. What you uncover can make a big difference in conversions. Get started on your first audit with these practical steps.

Check Visibility

Search your brand name by itself and along with your location using all major search engines to determine your current page rank. A high ranking is indicative of successful SEO practices. The higher your brand appears, the more likely people are to click through to your site. You should also check the information displayed when your business is searched to make sure that all contact and location listings are correct. Continue reading

How to Find Success With Your Web Service

Make Your Web Service Work Best For You

Frustrating Web ServiceIn the industry of web development and search engine optimization you’ll hear horror stories of people paying high figures to companies to manage their website without knowing exactly what it is that the web service does for them. Eventually, and inevitably, the customer figures it’s a waste of time and money to have a service that doesn’t illustrate any progress or proof of their work. The client then drops the service and has to start/gamble all over again with a company that may end up having the same issues. While it often seems like you’re on your own with finding a good service, that isn’t entirely the case. Having a web company that provides experienced individuals who know the technology very well is a great asset, but the second and EQUALLY important trait is COMMUNICATION.

Web Service CommunicationYes, client/consultant contact is imperative to the success of any website project. You’re much more likely to get what you want out of the transaction when you keep contact with your web service, and believe it or not, the developers prefer that as well! Proper engagement always starts best with an open line of communication.

When you ask a web service company what it is that they do for you, you can gauge exactly how responsive they will be in future encounters, as well as how helpful their responses will be. Usually before hiring a web development company it is common practice to arrange a meeting to familiarize yourself with who you’re working with and what services they will be providing you. It’s a bad sign in these situations to hear jargon.

Continue reading

Interpreting Google Analytics: What it All Really Means

interpreting Google Analytics

What do these numbers mean?
Interpreting Google Analytics

The metrics reported by Google Analytics provide valuable information about how users interact with your website. This guide can help you interpret the data and apply it to your marketing and SEO campaigns.


Google defines a session as “the period of time a user is actively engaged” on a site. Sessions typically expire after 30 minutes, but the amount of time can be adjusted as desired. High numbers of new sessions means more new traffic. Low numbers indicate repeat visitors and a potentially higher level of engagement.

Visits and Page Views

Visits specify the number of people who come to your site. Every visit is counted, but only visits from new users are listed as unique. The “pageviews” metric shows how many visits a particular page on your site has received. Taken together, viewing data helps determine the popularity of your site. Continue reading

Factors for Listing Inclusion in Factual’s Edge vs Stable Database

In a search in the Factual edge database for a particular phone number, 4 listings appear; two with one company name and two listings with an outdated company name. The two listings with the incorrect company name were found in the edge database, but only one of the listings showed the ‘edge’ label and said ‘OOPS, LOOKS LIKE WE DON’T HAVE ENOUGH DATA YET TO VERIFY THIS RECORD.’ The other listing has no such wording on it.

Factual Listing in Edge Database

I wanted to know about the difference between these two listings so as to determine if I should submit edits to further ‘close’ these listings, or if they were good and ‘dead’ in the edge database. I wanted to ensure that the edge listings wouldn’t resurface somehow, so I reached out to Factual support to ask them to explain the situation.

Eric Walker kindly replied to my inquiry (emphasis added) saying:

“So there are actually two things going on here. The first listing is in our Edge dataset and not in our Stable dataset due to lack of inputs supporting the record. The second listing does have enough inputs to make it to the Stable dataset but it is filtered out due to it’s low existence score. A record’s existence score is our calculated metric of whether a business exists and is still open. We only show records in our Stable dataset that have a score that is above a certain threshold.

All listings show up in the Edge dataset because it is a superset of the Stable dataset and it does not have any existence filtering. It is every record we have regardless of being open or closed, lots or little support. […] Most all of our customers only ask for the stable, existence-filtered records. So as long as any records you are concerned with don’t show up when you query the stable dataset, you should be good.”

Bradley Geilfuss also replied saying:

“To add some color to this, records are pushed to stable by way of significant, overlapping evidence of the data. So, for example, submitting data that includes a reference to a Yelp page or Facebook page will help push it from edge to stable. Existence is a machine learned calculation that considers references as well as the reliability of those references. E.g., an unreliable listing service won’t really affect existence, but a recently updated Yelp page would.”

Here is what the Factual website has to say about a listing’s existence score and how it affects a listing:

Factual Edge Database Search Results

Factual Edge Database Search Results

Existence is a machine-learned score, representing the likelihood that a place currently exists. Existence scores are a probability that the places exists, ranging from 0.0 (definitely does not exist) to 1.0 (definitely does).

A place may have a low existence score for many reasons (this is not a comprehensive list):

  • There is evidence that the place has closed down
  • It is a long time since any new reference has been made to a place
  • The place opened very recently, and there is not enough direct or anecdotal data to verify that it actually exists yet
  • The place is referenced on the internet, but not in a way that makes it clear that it is a bonafide business (example: a check-in report to “my couch”)

In regards to which ‘inputs’ or ‘evidence’, in terms of internet yellow page (IYP) venues, is best to submit to Factual as proof of a company’s proper or current name/address/phone number (NAP) data, I was told by support that the “most useful proof are things that aren’t easily spoofed. For example, a Yelp page.” In this way, Factual is relying on the vetting of company data provided by other IYP venues instead of using their own manpower to do the data vetting. Moz Local similarly relies on other venues for data verification. They use the data from a Google My Business listing or a Facebook page as a signal of a business’ data authenticity.

What Do You Know About Off-Page SEO?

Broken link internet connection concept

Links make the web

You know all about on-page SEO. Your site loads quickly. Visitors are telling you how much they love your content. All of your essential tags are in order. The meta description you came up with looks great. You made sure the site is mobile-friendly. However, there is still some more work you have to do.

Off-Page SEO

What is Off-Page SEO? It is activities that you do away from your site to attract visitors, and to raise the rank of pages in the search engine results. Now, the first thing people will think of is link building. Yes, link building is important for ranking pages. But we need to take a step back. There one important step you have to take to prepare your site for off-page SEO. Continue reading

7 More Fun and Functional Ways to Use Google Search

Google’s homepage may make it look like a simple search engine, but there are plenty of extra functions and entertaining Easter eggs hiding just below its unassuming surface. We covered six cool Google tips last month. Try these seven tricks to get started with some Google fun.

1. Track Your Flight

Get detailed information about any domestic flight with Google’s Flight Tracker function. Type in the name of the carrier and the flight number to find out when the flight took off, if it’s on time and when it’s scheduled to land. Current weather information for any airport is also available. Continue reading