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SunAnt Interactive acquires Orion Web of Sussex, WI

FOR IMMEDIATE RELEASE:

Bots Never Sleep

Elm Grove, Wisconsin – January 4, 2017 – SunAnt Interactive, a Website Development and Internet Marketing company located in Elm Grove, WI, has acquired Orion Group LLC of Sussex, WI.

“We are extremely excited to welcome the Orion family of clients into the SunAnt fold.” Says Matt Collins, General Manager of SunAnt Interactive. “When we identified the opportunity with Orion, we definitely saw a perfect fit. Adding over 330 clients to our roster, along with several key personnel from Orion, not only increases our market share significantly, but also reinforces our commitment to providing the best client experience possible in our industry. It really was a ‘no brainer’ from a business standpoint.”

SunAnt Interactive has been servicing web development, hosting, and internet marketing clients since 2009. When asked what the future holds for SunAnt, Damon Padovano, SunAnt’s ITO responds, “We have grown through a 100% referral model to this point. We will continue to demonstrate how doing great work in an ethical fashion never goes out of style.”

 

Contact:
Matt Collins
matt@sunant.com
13416 Watertown Plank Rd.,
Elm Grove, WI 53122
Ph: 262-641-2613

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JPEG vs. GIF vs. PNG: Which Image Format is Best for the Web?

The format you choose for images on your website affects appearance, file size and page load times. To design an attractive site with smooth functionality, it’s important to use the right format for each application.

JPEG, GIF and PNG are some of the most common image file extensions on the web. Each has advantages and drawbacks, and knowing which to choose can make a big difference in how your website looks to visitors. Continue reading

Comprehensive Analysis: Assessing Your Website for Effective SEO

effective SEO

Effective SEO has many parts

Performing regular audits of your website is essential if you want to ensure that your SEO efforts are paying off. What you uncover can make a big difference in conversions. Get started on your first audit with these practical steps.

Check Visibility

Search your brand name by itself and along with your location using all major search engines to determine your current page rank. A high ranking is indicative of successful SEO practices. The higher your brand appears, the more likely people are to click through to your site. You should also check the information displayed when your business is searched to make sure that all contact and location listings are correct. Continue reading

How to Find Success With Your Web Service

Make Your Web Service Work Best For You

Frustrating Web ServiceIn the industry of web development and search engine optimization you’ll hear horror stories of people paying high figures to companies to manage their website without knowing exactly what it is that the web service does for them. Eventually, and inevitably, the customer figures it’s a waste of time and money to have a service that doesn’t illustrate any progress or proof of their work. The client then drops the service and has to start/gamble all over again with a company that may end up having the same issues. While it often seems like you’re on your own with finding a good service, that isn’t entirely the case. Having a web company that provides experienced individuals who know the technology very well is a great asset, but the second and EQUALLY important trait is COMMUNICATION.

Web Service CommunicationYes, client/consultant contact is imperative to the success of any website project. You’re much more likely to get what you want out of the transaction when you keep contact with your web service, and believe it or not, the developers prefer that as well! Proper engagement always starts best with an open line of communication.

When you ask a web service company what it is that they do for you, you can gauge exactly how responsive they will be in future encounters, as well as how helpful their responses will be. Usually before hiring a web development company it is common practice to arrange a meeting to familiarize yourself with who you’re working with and what services they will be providing you. It’s a bad sign in these situations to hear jargon.

Continue reading

Interpreting Google Analytics: What it All Really Means

interpreting Google Analytics

What do these numbers mean?
Interpreting Google Analytics

The metrics reported by Google Analytics provide valuable information about how users interact with your website. This guide can help you interpret the data and apply it to your marketing and SEO campaigns.

Sessions

Google defines a session as “the period of time a user is actively engaged” on a site. Sessions typically expire after 30 minutes, but the amount of time can be adjusted as desired. High numbers of new sessions means more new traffic. Low numbers indicate repeat visitors and a potentially higher level of engagement.

Visits and Page Views

Visits specify the number of people who come to your site. Every visit is counted, but only visits from new users are listed as unique. The “pageviews” metric shows how many visits a particular page on your site has received. Taken together, viewing data helps determine the popularity of your site. Continue reading

What Do You Know About Off-Page SEO?

Broken link internet connection concept

Links make the web

You know all about on-page SEO. Your site loads quickly. Visitors are telling you how much they love your content. All of your essential tags are in order. The meta description you came up with looks great. You made sure the site is mobile-friendly. However, there is still some more work you have to do.

Off-Page SEO

What is Off-Page SEO? It is activities that you do away from your site to attract visitors, and to raise the rank of pages in the search engine results. Now, the first thing people will think of is link building. Yes, link building is important for ranking pages. But we need to take a step back. There one important step you have to take to prepare your site for off-page SEO. Continue reading

7 More Fun and Functional Ways to Use Google Search

Google’s homepage may make it look like a simple search engine, but there are plenty of extra functions and entertaining Easter eggs hiding just below its unassuming surface. We covered six cool Google tips last month. Try these seven tricks to get started with some Google fun.

1. Track Your Flight

Get detailed information about any domestic flight with Google’s Flight Tracker function. Type in the name of the carrier and the flight number to find out when the flight took off, if it’s on time and when it’s scheduled to land. Current weather information for any airport is also available. Continue reading

Who Knew You Could Do This With Google Search?

If all you’ve been using Google search for is to find products, services, websites and media, you’re missing out. Behind the unassuming homepage, there’s a wealth of unique features to discover. Try these eight ways Google makes the web more useful and fun.

1. Read Archived Newspapers

Google NewspapersGoogle News doesn’t just bring you the latest headlines. The search giant has archived well over a century’s worth of publications from around the world. You can read small local and niche papers or browse through the contents of well-known publications. This is a great tool to help with research for school, work or personal use. Continue reading

The Need for Ongoing Online Business Listing Management Services

If a company moves locations or has changed their name or phone number over the years, they are most likely in need of online business listing management services. SunAnt Interactive can update the name, address and phone number (NAP) data found on internet yellow page (IYP) type websites. However, the service is not just a ‘one and done’ type of job. There is a need for the ongoing management of a company’s online business listing presence. Continue reading

The Importance of Online Business Listings & Reviews as Ranking Factors

Having correct and consistent online business listings and gaining positive reviews in those listing venues are an absolute must for obtaining higher rankings in the search engines these days, especially for companies who provide ‘local’ services such as practitioners, contractors, attorneys, repair companies, etc, or who sell products locally, for example restaurants, auto dealers, etc. Continue reading