Category Archives: Keyword Research

Optimizing SEO: What Keywords Do People Use to Find Your Site?

hal 9000 300x300Despite ongoing refinements in search engine algorithms, keywords are still important to your website’s rankings. Knowing what keywords your site already ranks for gives you a better understanding of how your target audience searches and which pages need tweaking to draw more traffic.

Several tools and techniques are available to help you find the keywords for which your site is ranking, allowing you to optimize your SEO (Search Engine Optimization) efforts and achieve your goals.

Check Google for Organic Search Terms

Google Search Console is a powerful tool for keyword analysis. If your site has been verified for a significant amount of time, you should be able to pull up comprehensive data relating to the keywords people are using to find your pages.

You can look at clicks, impressions, click-through rates and positions for the most popular keywords associated with your site and compare different keywords to see how they perform in relation to each other.

Review Inbound Link Text

Google Search Console also shows you the anchor text used to link to various pages on your site. Although these don’t represent ranking keywords, the list gives you a good idea of what terms other people feel are relevant to your content. Optimizing pages for terms appearing repeatedly in anchor text could have potential benefits for SEO.

Utilize Online Tools

Aside from Google Search Console, many other online tools exist to point you toward the best keywords for your optimization efforts:

Some options require a small investment to take full advantage of the features, but if the result is increased traffic, more click-throughs and a higher ROI, the fees pay for themselves. Having these tools at your disposal brings greater diversity to your keyword research and can reveal terms for which you hadn’t previously thought to optimize.

Not All Searches are Created Equal

Optimizing pages based on keyword analysis can do a lot to boost your site in search rankings, but several factors make it less than ideal as a standalone SEO strategy. This is the Age of Personalized Search. Users in different countries and on different devices get different results for the same keyword phrases, and being logged in to Google also changes what appears when compared to being logged out. Even the type of web browser can influence the results being delivered.

With this in mind, continue tracking keyword rankings and making adjustments. Factors that can trip up your marketing will always exist, but a strong keyword strategy continues to be an integral part of the SEO equation. When you’re familiar with how your audience finds your site, you will have a better chance of ranking well in SERPs (Search Engine Result Pages), increasing site traffic and gathering the quality leads you need to stay ahead of competitors.

“What Keywords Do I Rank For?” is an important internet marketing question. We can help you with keyword research and analysis to help you find those keywords that can make your website perform better. Our Strategic Keyword Implementation services will get the keywords that you want ranking higher. Give the Marketeers at SunAnt a call at 262-641-2613 to become more visible on the web.

Photo by Alberto Racatumba from Flickr using Creative Commons license.

Increase Traffic With Long-Tail Keywords

long tail marketing wordsBecause the World Wide Web and the search engines that help us make sense of what it offers are always changing, it can be difficult to develop websites that will be recognized by large or targeted audiences. According to WhaTech, a leading online technology journal, one of the top five ways to increase traffic to your website in 2015 is to research long-tail keywords and incorporate them into your content.

What Is Search Engine Marketing?

Search engine marketing (SEM) has become increasingly popular for businesses of all types as more and more people begin to rely on the Internet as a form of media. SEM is a subset of marketing centered on website development and promotion through search engines, such as Google, and Bing too. One of the most important aspects of SEM is increasing the visibility of websites on search engine results pages (SERPs), and enhancing sites strictly for this purpose is known as search engine optimization (SEO).

A great number of SEO techniques are available to webmasters and SEM specialists, but the most efficient of these is the use of keywords, which are single words or strings of words likely to be entered in search engine queries. Continue reading

Get the Most out of Your Business by Blogging

typing on keyboardIncreasing numbers of business owners and corporate executives are beginning to realize the power of blogging. Today’s online presence is about more than a traditional website. Websites are a form of passive advertisement, and visitors are often referred to as viewers because that is basically all they are doing. However, a blog not only provides valuable information to current and potential customers but also acts as an outlet for them to interact with your business.

Your Business Blog is a Trigger

According to recent research, successful businesses use a four-step approach to hook customers on products or services, and business blogging can work as an essential element in the first step: the trigger. Continue reading

Venn Diagram of Keyword Analysis: How Do Your Keywords and Marketing Goals Intersect?

venn diagram“Keyword research is one of the most important, valuable, and high return activities in the search marketing field.” It allows for better connection to your current customers and future prospects. Knowing the right keywords will allow you to be successful in your online efforts. It is no longer good enough for your business to just be online, these days you have to be found.

Here is the problem: Which Keywords?

(Note: When I say the word “keywords”, it can mean both a single word, or multiple words, as in a keyword phrase.)

As you delve deeper into SEO and internet marketing, you realize that sometimes there is an overlap, sometimes there is a disconnect, in the various ways keywords are used. In my mind, the image that comes up is of overlapping connections, or circles. At other times the connections between these keywords don’t exist, and the circles don’t overlap. Keywords, and their relationships to each other, can be imagined as a complex, multi-factor Venn Diagram of circles. Read on, and you will see that the more these circles overlap, the more coherent your internet marketing will be. Continue reading

Keyword Research: Our Process to Help You Figure out Your Target Keywords

Keyword research can be a long  and daunting process sometimes, but it is an integral part of of your search marketing efforts. It is the first step to creating your strategy and crucial to it’s success. 

There are many unique ways people conduct their keyword research process, so there is no “one way” to do it. There are many ways you can improve your keyword research process by getting tips from others. Some people conduct very in-depth keyword research, whereas others may have a less intensive research process. Either way you go about conducting your keyword research, it is always necessary to evaluate your process and identify opportunities and improvements you can make. Continue reading

How To: Create a Graph To Report Website Traffic Volume vs Keyword Rank Using Excel

As an SEO company, it is important to keep your clients up to date on their rankings and organic search traffic volumes.  I often use a graph created via Microsoft Excel to show our SEO clients the progress we have made in website keyword rank and the impact that the change in rank has had on the amount website visitors via organic searches in Google.

A report such as this could help to encourage your client to continue paying for search engine optimization efforts or perhaps increase their Internet marketing budget to allow link-building and optimization of more keywords.

Below is the basic process that I use to produce the graph that I include in the written report on traffic volume vs. keyword rank for an individual keyword using MS Excel. Continue reading

How Can I See What Other Websites Are Using for Keywords?

keywordsInterested in knowing what your competitors are using for keywords? It’s not too hard to figure out. Sometimes you’ll find that your competitors aren’t really targeting any keywords at all.

As a first step, you can go to your competitors website and right click. Go to, “view page source.” After you do that, you’ll see a bunch of code. It can look rather confusing, but a simple (CTRL + F) will help you find what you need to look for. Type in the search bar, “title.” This will highlight the word title, which is where you can find which keywords they are targeting in their title tag. The title tag is used to tell search engines what your website page is about. Each page will have a different title tag (if your competitor bothered to make one unique to each page). Continue reading

SEO: What are My Important Keywords?

What is your business’ most important keywords? This is an important question to ask yourself in order to have a website that is targeted to your audience, and successful in the search engine results. Not only do you have to ask yourself, “what are my most important keywords?” you have to consider what words your customers might use to describe your business and services, as well as research what types of keywords your competitors are using. Continue reading

Keyword Research For SEO

Here’s a quick tutorial we put together as an example of what you can do to find good keywords on your website or your competitors’ websites. Once you find these descriptive keywords, you can track where you rank in the search engines and compare your visibility for those keywords with your competitors’ visibility. Continue reading