Category Archives: Search Engine Optimization

Get on Top in 2017: 4 SEO Tips for Maximum Website Visibility

SEO triangleHave you ever felt as though you’re being swept away by a river of ever-changing search engine optimization (SEO) algorithms? Although Google does seem fond of shaking things up for webmasters, there are some basic “rules” you can follow to push your website closer to the top of search engine results pages and bring in more visitors.

If you’re ready to attain better visibility for your site in 2017, try these four SEO tips to dominate search results on both desktop and mobile devices:

1. Streamline Your Offerings

More mobile searches performed by increasingly tech-savvy audiences make speedy websites a must. It’s time to update the way you serve visitors by stripping away unnecessary content and optimizing every page to load as quickly as possible. Today’s users consume videos and images much more readily than blocks of text. Save lengthy “pillar” content for your blog, focusing instead on “bite-sized” content delivered in formats suitable for viewing on the go.

Don’t forget to change your website to https, if you haven’t already. Google is giving a boost to sites which improve their website security. Continue reading

Securing Your Place in Google Rankings with HTTPS/SSL

website not secureImproving Google search rank is an ongoing quest for webmasters and business owners. Higher ranking in SERPS means more impressions, more click-throughs and more potential for conversions.

Google’s algorithms are in a constant state of fluctuation, making it difficult to stay on top of the latest trends. The introduction of the “HTTPS Everywhere” concept in 2014 changed ranking signals yet again, making many people wonder if implementing security protocols is necessary to continue enjoying high visibility. Continue reading

Comprehensive Analysis: Assessing Your Website for Effective SEO

effective SEO

Effective SEO has many parts

Performing regular audits of your website is essential if you want to ensure that your SEO efforts are paying off. What you uncover can make a big difference in conversions. Get started on your first audit with these practical steps.

Check Visibility

Search your brand name by itself and along with your location using all major search engines to determine your current page rank. A high ranking is indicative of successful SEO practices. The higher your brand appears, the more likely people are to click through to your site. You should also check the information displayed when your business is searched to make sure that all contact and location listings are correct. Continue reading

Interpreting Google Analytics: What it All Really Means

interpreting Google Analytics

What do these numbers mean?
Interpreting Google Analytics

The metrics reported by Google Analytics provide valuable information about how users interact with your website. This guide can help you interpret the data and apply it to your marketing and SEO campaigns.

Sessions

Google defines a session as “the period of time a user is actively engaged” on a site. Sessions typically expire after 30 minutes, but the amount of time can be adjusted as desired. High numbers of new sessions means more new traffic. Low numbers indicate repeat visitors and a potentially higher level of engagement.

Visits and Page Views

Visits specify the number of people who come to your site. Every visit is counted, but only visits from new users are listed as unique. The “pageviews” metric shows how many visits a particular page on your site has received. Taken together, viewing data helps determine the popularity of your site. Continue reading

What Do You Know About Off-Page SEO?

Broken link internet connection concept

Links make the web

You know all about on-page SEO. Your site loads quickly. Visitors are telling you how much they love your content. All of your essential tags are in order. The meta description you came up with looks great. You made sure the site is mobile-friendly. However, there is still some more work you have to do.

Off-Page SEO

What is Off-Page SEO? It is activities that you do away from your site to attract visitors, and to raise the rank of pages in the search engine results. Now, the first thing people will think of is link building. Yes, link building is important for ranking pages. But we need to take a step back. There one important step you have to take to prepare your site for off-page SEO. Continue reading

7 More Fun and Functional Ways to Use Google Search

Google’s homepage may make it look like a simple search engine, but there are plenty of extra functions and entertaining Easter eggs hiding just below its unassuming surface. We covered six cool Google tips last month. Try these seven tricks to get started with some Google fun.

1. Track Your Flight

Get detailed information about any domestic flight with Google’s Flight Tracker function. Type in the name of the carrier and the flight number to find out when the flight took off, if it’s on time and when it’s scheduled to land. Current weather information for any airport is also available. Continue reading

The Importance of Online Business Listings & Reviews as Ranking Factors

Having correct and consistent online business listings and gaining positive reviews in those listing venues are an absolute must for obtaining higher rankings in the search engines these days, especially for companies who provide ‘local’ services such as practitioners, contractors, attorneys, repair companies, etc, or who sell products locally, for example restaurants, auto dealers, etc. Continue reading

Was Google’s “Mobilegeddon” all smoke and mirrors?

Google

It’s been two months now since Google released it’s latest “Algorithm” that has changed mobile searches on smartphones. The vast majority of websites today are not mobile friendly and do not meet Google’s standards. If you’d like to test your web site for to see if it is mobile friendly please plug it in here and check for yourself at Google’s Mobile Friendly Test Site!

There are several great articles which describe Google’s “Mobilegeddon” of which I have provided links for in this letter:

Google’s New Search Algorithm Stokes Fears Of ‘Mobilegeddon’

Google has made a giant change that could crush millions of small businesses

Mobilegeddon: how Google’s new search algorithm affects business

“The change is only taking place on Google searches made on smartphones. The results will favor websites deemed “mobile friendly,” giving them higher rankings than sites that are only optimized for desktops and laptops.”

This is an excellent article:

Post-Mobilegeddon Update: Is The Impact As Catastrophic As Predicted?

It is my desire to make as many people aware of this so they can take advantage of this situation. Just think! Shear statistics state that 85% of web sites today are not mobile friendly. I believe it safe to assume the same about your competitors.

If your web site is not “Responsive” / “Mobile Friendly” give us a call today so we can explain what you’d have to do in order to comply with Google and beat your competitors to the rewards!

Image Optimization in SEO

Behind your page title, image captions get read more than full page content.

Behind your page title, image captions get read more than full page content.

There is an SEO value to pretty much everything that you do on your website. You may not realize it, but adding images, and doing the accompanying SEO legwork, can help generate loads of traffic from Google Images and other image-based search engines. It’s not enough to just drop a picture on a page. Would you create a page and not title it?? That same regard should be held when talking about images.

Image optimization is simple. It’s a simple practice that’s also simple to accomplish and the results can be through the roof. It’s so beneficial that we here at SunAnt ensure that every image uploaded to any website that we manage for SEO or internet marketing, is optimized.

For the noob, there are four areas of concentration that need to be addressed when concerning yourself with image optimization: file name, file size, alt text, and descriptions/captions. Continue reading

What does Google’s Mobilegeddon really mean?

I am reaching out to as many people as I can to explain, in layman’s terms, what Google did on April 21st of this year. Some of you may have heard about Google’s “Mobilegeddon”. The title is most accurate because what Google did was literally pull the rug out on the entire internet affecting every website that exists today.

For those of us who do not understand, here is what Google did. Continue reading