Category Archives: SEO Tips

Get on Top in 2017: 4 SEO Tips for Maximum Website Visibility

SEO triangleHave you ever felt as though you’re being swept away by a river of ever-changing search engine optimization (SEO) algorithms? Although Google does seem fond of shaking things up for webmasters, there are some basic “rules” you can follow to push your website closer to the top of search engine results pages and bring in more visitors.

If you’re ready to attain better visibility for your site in 2017, try these four SEO tips to dominate search results on both desktop and mobile devices:

1. Streamline Your Offerings

More mobile searches performed by increasingly tech-savvy audiences make speedy websites a must. It’s time to update the way you serve visitors by stripping away unnecessary content and optimizing every page to load as quickly as possible. Today’s users consume videos and images much more readily than blocks of text. Save lengthy “pillar” content for your blog, focusing instead on “bite-sized” content delivered in formats suitable for viewing on the go.

Don’t forget to change your website to https, if you haven’t already. Google is giving a boost to sites which improve their website security. Continue reading

How To Lower Your Website’s Bounce Rate

Google Analytics bounce rate chartNo matter what changes and innovations may shape the online world, a well-developed website will always play a pivotal role in internet marketing. Your website doesn’t need to follow any specific structure or format, except the one that best tells the story of why you ask for your visitors’ attention.

Therefore, your site’s primary objective (besides increased conversions/ profits, of course) should center around engaging your audience. Give them a reason to spend more time on your site. How easily do the most pertinent ideas and information resonate with visitors? How much of a chore is it for the visitor to weed through technical information? You should take these user experience issues into consideration as part of your effort to lower your site’s bounce rate.

A ‘bounce rate’ refers to the portion of site visitors that leave a site without responding to a call to action. “Bounce rate is the percentage of single page visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further.” When a searcher visits a site, they anticipate that your site will fulfill their objectives without too much strain. How you present your site’s content, both in design and organization, can make all the difference. Continue reading

Comprehensive Analysis: Assessing Your Website for Effective SEO

effective SEO

Effective SEO has many parts

Performing regular audits of your website is essential if you want to ensure that your SEO efforts are paying off. What you uncover can make a big difference in conversions. Get started on your first audit with these practical steps.

Check Visibility

Search your brand name by itself and along with your location using all major search engines to determine your current page rank. A high ranking is indicative of successful SEO practices. The higher your brand appears, the more likely people are to click through to your site. You should also check the information displayed when your business is searched to make sure that all contact and location listings are correct. Continue reading

Interpreting Google Analytics: What it All Really Means

interpreting Google Analytics

What do these numbers mean?
Interpreting Google Analytics

The metrics reported by Google Analytics provide valuable information about how users interact with your website. This guide can help you interpret the data and apply it to your marketing and SEO campaigns.

Sessions

Google defines a session as “the period of time a user is actively engaged” on a site. Sessions typically expire after 30 minutes, but the amount of time can be adjusted as desired. High numbers of new sessions means more new traffic. Low numbers indicate repeat visitors and a potentially higher level of engagement.

Visits and Page Views

Visits specify the number of people who come to your site. Every visit is counted, but only visits from new users are listed as unique. The “pageviews” metric shows how many visits a particular page on your site has received. Taken together, viewing data helps determine the popularity of your site. Continue reading

What Do You Know About Off-Page SEO?

Broken link internet connection concept

Links make the web

You know all about on-page SEO. Your site loads quickly. Visitors are telling you how much they love your content. All of your essential tags are in order. The meta description you came up with looks great. You made sure the site is mobile-friendly. However, there is still some more work you have to do.

Off-Page SEO

What is Off-Page SEO? It is activities that you do away from your site to attract visitors, and to raise the rank of pages in the search engine results. Now, the first thing people will think of is link building. Yes, link building is important for ranking pages. But we need to take a step back. There one important step you have to take to prepare your site for off-page SEO. Continue reading

August Report on “Google’s Mobilegeddon

mobilegeddon

It is now 4 months since Google launched it’s new algorithm nicknamed “Mobilegeddon”.
The impact of this launch is still being studied as time goes on by SEO Analysts, and Online Marketeers, and other research sources in this industry. It is my continued goal to provide research results to businesses who might otherwise lose touch with what is going on with the Internet as they might be too busy running their own businesses and day to day issues that take up all their time.

I still see complacency occurring among web site clients that it was much to do about nothing. Unfortunately nothing could be further from the truth. Here are some interesting findings as I continue my research on this subject. Continue reading

Image Optimization in SEO

Behind your page title, image captions get read more than full page content.

Behind your page title, image captions get read more than full page content.

There is an SEO value to pretty much everything that you do on your website. You may not realize it, but adding images, and doing the accompanying SEO legwork, can help generate loads of traffic from Google Images and other image-based search engines. It’s not enough to just drop a picture on a page. Would you create a page and not title it?? That same regard should be held when talking about images.

Image optimization is simple. It’s a simple practice that’s also simple to accomplish and the results can be through the roof. It’s so beneficial that we here at SunAnt ensure that every image uploaded to any website that we manage for SEO or internet marketing, is optimized.

For the noob, there are four areas of concentration that need to be addressed when concerning yourself with image optimization: file name, file size, alt text, and descriptions/captions. Continue reading

What does Google’s Mobilegeddon really mean?

I am reaching out to as many people as I can to explain, in layman’s terms, what Google did on April 21st of this year. Some of you may have heard about Google’s “Mobilegeddon”. The title is most accurate because what Google did was literally pull the rug out on the entire internet affecting every website that exists today.

For those of us who do not understand, here is what Google did. Continue reading

Google To Release Responsive Mobile Update – Is Your Website Ready?

Google Logo

Google is set to release a new mobile-friendliness algorithm update on April 21 that will impact the mobile search results of websites that aren’t responsive. Is your site responsive?! If not, it may be time for you to upgrade. Here are a few resources for you to check out from the Google Webmasters themselves and Moz who’s a leader in Google Algorithm updates. Continue reading

Increase Traffic With Long-Tail Keywords

image of long tail marketing wordsBecause the World Wide Web and the search engines that help us make sense of what it offers are always changing, it can be difficult to develop websites that will be recognized by large or targeted audiences. According to WhaTech, a leading online technology journal, one of the top five ways to increase traffic to your website in 2015 is to research long-tail keywords and incorporate them into your content.

What Is Search Engine Marketing?

Search engine marketing (SEM) has become increasingly popular for businesses of all types as more and more people begin to rely on the Internet as a form of media. SEM is a subset of marketing centered on website development and promotion through search engines, such as Google, and Bing too. One of the most important aspects of SEM is increasing the visibility of websites on search engine results pages (SERPs), and enhancing sites strictly for this purpose is known as search engine optimization (SEO).

A great number of SEO techniques are available to webmasters and SEM specialists, but the most efficient of these is the use of keywords, which are single words or strings of words likely to be entered in search engine queries. Continue reading