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Factors for Listing Inclusion in Factual’s Edge vs Stable Database

In a search in the Factual edge database for a particular phone number, 4 listings appear; two with one company name and two listings with an outdated company name. The two listings with the incorrect company name were found in the edge database, but only one of the listings showed the ‘edge’ label and said ‘OOPS, LOOKS LIKE WE DON’T HAVE ENOUGH DATA YET TO VERIFY THIS RECORD.’ The other listing has no such wording on it.

Factual Listing in Edge Database

I wanted to know about the difference between these two listings so as to determine if I should submit edits to further ‘close’ these listings, or if they were good and ‘dead’ in the edge database. I wanted to ensure that the edge listings wouldn’t resurface somehow, so I reached out to Factual support to ask them to explain the situation.

Eric Walker kindly replied to my inquiry (emphasis added) saying:

“So there are actually two things going on here. The first listing is in our Edge dataset and not in our Stable dataset due to lack of inputs supporting the record. The second listing does have enough inputs to make it to the Stable dataset but it is filtered out due to it’s low existence score. A record’s existence score is our calculated metric of whether a business exists and is still open. We only show records in our Stable dataset that have a score that is above a certain threshold.

All listings show up in the Edge dataset because it is a superset of the Stable dataset and it does not have any existence filtering. It is every record we have regardless of being open or closed, lots or little support. […] Most all of our customers only ask for the stable, existence-filtered records. So as long as any records you are concerned with don’t show up when you query the stable dataset, you should be good.”

Bradley Geilfuss also replied saying:

“To add some color to this, records are pushed to stable by way of significant, overlapping evidence of the data. So, for example, submitting data that includes a reference to a Yelp page or Facebook page will help push it from edge to stable. Existence is a machine learned calculation that considers references as well as the reliability of those references. E.g., an unreliable listing service won’t really affect existence, but a recently updated Yelp page would.”

Here is what the Factual website has to say about a listing’s existence score and how it affects a listing:

Factual Edge Database Search Results

Factual Edge Database Search Results

Existence is a machine-learned score, representing the likelihood that a place currently exists. Existence scores are a probability that the places exists, ranging from 0.0 (definitely does not exist) to 1.0 (definitely does).

A place may have a low existence score for many reasons (this is not a comprehensive list):

  • There is evidence that the place has closed down
  • It is a long time since any new reference has been made to a place
  • The place opened very recently, and there is not enough direct or anecdotal data to verify that it actually exists yet
  • The place is referenced on the internet, but not in a way that makes it clear that it is a bonafide business (example: a check-in report to “my couch”)

In regards to which ‘inputs’ or ‘evidence’, in terms of internet yellow page (IYP) venues, is best to submit to Factual as proof of a company’s proper or current name/address/phone number (NAP) data, I was told by support that the “most useful proof are things that aren’t easily spoofed. For example, a Yelp page.” In this way, Factual is relying on the vetting of company data provided by other IYP venues instead of using their own manpower to do the data vetting. Moz Local similarly relies on other venues for data verification. They use the data from a Google My Business listing or a Facebook page as a signal of a business’ data authenticity.

What Do You Know About Off-Page SEO?

Broken link internet connection concept

Links make the web

You know all about on-page SEO. Your site loads quickly. Visitors are telling you how much they love your content. All of your essential tags are in order. The meta description you came up with looks great. You made sure the site is mobile-friendly. However, there is still some more work you have to do.

Off-Page SEO

What is Off-Page SEO? It is activities that you do away from your site to attract visitors, and to raise the rank of pages in the search engine results. Now, the first thing people will think of is link building. Yes, link building is important for ranking pages. But we need to take a step back. There one important step you have to take to prepare your site for off-page SEO. Continue reading

7 More Fun and Functional Ways to Use Google Search

Google’s homepage may make it look like a simple search engine, but there are plenty of extra functions and entertaining Easter eggs hiding just below its unassuming surface. We covered six cool Google tips last month. Try these seven tricks to get started with some Google fun.

1. Track Your Flight

Get detailed information about any domestic flight with Google’s Flight Tracker function. Type in the name of the carrier and the flight number to find out when the flight took off, if it’s on time and when it’s scheduled to land. Current weather information for any airport is also available. Continue reading

Who Knew You Could Do This With Google Search?

If all you’ve been using Google search for is to find products, services, websites and media, you’re missing out. Behind the unassuming homepage, there’s a wealth of unique features to discover. Try these eight ways Google makes the web more useful and fun.

1. Read Archived Newspapers

Google NewspapersGoogle News doesn’t just bring you the latest headlines. The search giant has archived well over a century’s worth of publications from around the world. You can read small local and niche papers or browse through the contents of well-known publications. This is a great tool to help with research for school, work or personal use. Continue reading

The Need for Ongoing Online Business Listing Management Services

If a company moves locations or has changed their name or phone number over the years, they are most likely in need of online business listing management services. SunAnt Interactive can update the name, address and phone number (NAP) data found on internet yellow page (IYP) type websites. However, the service is not just a ‘one and done’ type of job. There is a need for the ongoing management of a company’s online business listing presence. Continue reading

The Importance of Online Business Listings & Reviews as Ranking Factors

Having correct and consistent online business listings and gaining positive reviews in those listing venues are an absolute must for obtaining higher rankings in the search engines these days, especially for companies who provide ‘local’ services such as practitioners, contractors, attorneys, repair companies, etc, or who sell products locally, for example restaurants, auto dealers, etc. Continue reading

High Bounce Rate? Here’s How to Fix It

bounce rateGoogle defines bounce rate as the “percentage of visitors” that leave your site from a landing page “without interacting with it.” Watch this funny and educational video by Google’s Digital Marketing Evangelist, Avinash Kaushik, calls bounce rate the “sexiest metric ever” and is a huge fan of it. As Avinash mentions, bounce rate is important for your inside pages also, not just your homepage.

A high bounce rate is often a sign that the user experience needs improvement. If your site isn’t getting the engagement you want, try these tips for lowering your bounce rate: Continue reading

August Report on “Google’s Mobilegeddon

mobilegeddon

It is now 4 months since Google launched it’s new algorithm nicknamed “Mobilegeddon”.
The impact of this launch is still being studied as time goes on by SEO Analysts, and Online Marketeers, and other research sources in this industry. It is my continued goal to provide research results to businesses who might otherwise lose touch with what is going on with the Internet as they might be too busy running their own businesses and day to day issues that take up all their time.

I still see complacency occurring among web site clients that it was much to do about nothing. Unfortunately nothing could be further from the truth. Here are some interesting findings as I continue my research on this subject. Continue reading

July’s Newsletter From the Orion Group

Hello everyone. When I reach out to you through these monthly mailers I always try and give you the latest news regarding the Internet, Google, web sites and industry alerts. This month I’d like to focus on three main topics.

    1. Firefox blocks Flash, and Facebook calls for its death
    2. Old Web Sites! Is yours one?

Continue reading

July’s Newsletter

Hello everyone. When I reach out to you through these monthly mailers I always try and give you the latest news regarding the Internet, Google, web sites and industry alerts. This month I’d like to focus on three main topics.

  1. Firefox blocks Flash, and Facebook calls for its death
  2. Old Web Sites! Is yours one?
  3. Google’s Mobilegeddon, the continuing saga unfolds!
    This was reported in the Wall Street Journal:This was reported in CIO TODAY:This was reported on VentureBeat:

NEWS ALERT! Firefox blocks Flash, and Facebook calls for its death