This is concerned with obtaining offsite keyword optimized links to appropriate pages on your website. These links act as highly effective flags that attract the search engine’s attention. They are used to both confirm and establish the relevance of your webpage content. Industry experts agree that offsite optimization is critical for SEM (Search Engine Marketing). Offsite optimization is what is commonly referred to as “Backlinks” or Textlinks”. These are links from a variety of online sources, such as directory listings, press releases, blog posts, etc. Google revolutionized the search marketplace by viewing a website’s interconnectedness to the rest of the web as a primary factor for determining rank. Therefore, your website’s ranking is determined by the effective implementation of keywords both on your site and as dispersed across the internet as possible. The object is to appear as a credible source of information, product and/or service, in relation to your keywords. Search engines determine this by the quantity and quality of links back to your site.
Seriously: Do not attempt this at home. Do not hire rookies. To give you an idea of how specialized this discipline is, we here at SunAnt contract this work. That is, we don’t do this in-house.
Quantity is simply the number of inbound links – in most cases the more the better.
Quality is a bit harder to define as it is primarily a factor of relevance and importance. Links from a site that is relevant to your industry will have a greater impact than one that is not. Furthermore, a link from an important website (as identified by Page Rank) will also maximize the impact.
Reputation Matters – It used to be enough to tell the search engines what your site was about. These days, it’s not what you say about yourself… It’s about what Others are saying about you.
Diversification Matters – Inbound links need to be properly diversified. Publisher Diversification, as well as Link Profile Diversification is crucial. Doing in-bound link building incorrectly can cause an amazing amount of headaches and heartache.
Natural Progression Matters – A typical rookie mistake is to attempt to build Rome in a day… that is, get a bunch of inbound links over a short period of time. This is a major no-no. Any link-building strategy must be built in a systematic manner over time.