Competitive Intelligence Report
As part of our comprehensive SEO service here at SunAnt Interactive, we perform what’s called a Competitive Intelligence Report. The purpose of this audit is to gain a better understanding of where your best converting traffic is coming from and to learn what keywords should be implemented throughout the website. We analyze the competitive online landscape of your industry, website’s title tags, meta descriptions, image alt tags, page headings and content.
Our SEO specialists at SunAnt Interactive start with tools, such as Google Search Console, to determine opportunities for improving keyword targeting. We also review off-site factors, such as backlinks, that affect the organic authority of the website.
We use Google Analytics to explore the various sources of traffic to the website and review the tracking of events, goals, and conversions that could lead to better marketing decisions. We also take an inventory of your website’s existing or planned URLs, title tags, meta descriptions and headings and provide a strategy for maximizing search engine indexation.
Before any changes are applied to the website, we’ll provide you with a baseline report showing the relative visibility of your site in the search engines, compared to your online competitors’ websites. This report will reveal key opportunities for improvement in search engine rankings. Thirty days after implementation, we’ll also monitor the ranking of your website, for up to 50 keywords relevant to your niche, to determine if visibility of your site in the search engines was gained or lost.